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Michael Hagler, California based Art Director/Senior Designer, has over 10 years agency experience in consumer product, publishing, web, marketing and advertising design.
Recent Web design & coding links:
Dena Designs
Music-Illuminatti
ArteHouse
Steve Blum Voices
Vert Creative
Preggers n' Proud.com
H-D Museum Artehouse
Ducati ShopGear®
(pass: Donna Grande)
Recent Web design & coding links:
Dena Designs
Music-Illuminatti
ArteHouse
Steve Blum Voices
Vert Creative
Preggers n' Proud.com
H-D Museum Artehouse
Ducati ShopGear®
(pass: Donna Grande)
Professional Resume
Two BFA degrees in Graphic Design and Visual Communications (Art Center, UCSB)
Thorough understanding of XHTML, CSS, FLASH, current web standards and “best practices”
Strong organizational, time management, and problem-solving skills. Ability to multi-task and quickly adjust to changing priorities and critical deadlines
Expert level proficiency with Adobe Creative Suite (Photoshop®, Illustrator®, Acrobat®, InDesign®, and Dreamweaver®)
Strong knowledge of Microsoft Office Suite (Word®, Excel®,
Expert level knowledge of pre-press and print production
Excellent written, verbal, and interpersonal communication skills
Ability to deliver high quality design solutions from concept through completion including print ads, web banners, email marketing, marketing collateral, micro web sites, landing pages, direct mail, retail POP, packaging, newsletters, blogs, presentations, and tradeshow materials.
E X P E R I E N C E
2005-2010
ArteHouse® Product Development
Art Director for unique art products marketer and publisher. Helped drive the company growth through affinity brand product development with multiple Fortune 500 licensors including Ford Motor, Fender Guitar, Dodge, GM, Chrysler, Tesla Motors, and Primedia Group.
Personally handled the design and manufacturing supervision of OEM and retail products manufactured domestically and in China; design and production of all marketing materials, catalogs and advertising campaigns; website interface design and e-store shell development; supervision of design and production staff; graphics standards development; and management of 30,000+ high-end image database and assorted vintage art collections.
Examples of high profile projects recently completed:
Harley-Davidson Museum Retail Store, Milwaukee (2008)
Planogramming, design, and production of apparel and art product
for 1300 sq. ft. retail space for the museum grand opening. Design and manufacturing supervision of premium men and women’s shirts,
hats, and custom wool sweaters manufactured by Lucky Brand® in
USA facilities. Design and development of 115 various wood, canvas, and framed art products that contributed to a successful grand opening and high client satisfaction for this $300k account.
Ducati USA Shopgear® Apparel (2006-2008)
Design and supervision of manufacturing of branded OEM apparel for Ducati dealer showrooms in bi-annual catalog and tradeshow cycle. Designed and updated all related websites, catalogs, email
campaigns, tradeshow materials, and related marketing materials. The design execution of this program resulted in lowered dealer network costs, improved product quality, enhanced brand visibility and high client satisfaction for this $200k account.
All Posters - Lithography (2005-2009)
Personally created art and supervised lithographic offset manufacturing of hundreds of high quality art posters for the largest online art retailer All Posters.com resulting in lowered costs, reduced misprints and exceptional quality product, $1.2 million annual account.
Artehouse® Storefront Generator (2006-2008)
Planning, layout, and user design development for $650k "web storefront generator software" linked to 50,000+ image database that features user framing options and back-end tracking capabilities. Visual design of dozens of affinity-branded front-end shells for licensors including Fender Guitar, Bed, Bath & Beyond, Air Age Media, General Motors, Ford Motor, Primedia Group, Dodge, Chrysler, and Ducati.
Wood Sign Division Launch (2007-2008)
Supervised the design and product development of 300 exquisite customizable wood signs for wholesale gift market in nine month period. Art directed thematic categories, art acquisitions, product design, and all marketing materials, resulting in over $480k wholesale sales in first year. Extensive 64+ page catalog design and production in five week cycles.
Ford Motor/Shelby Automotive (2006-2008)
Launched a series of collectable sales enhancement products for automotive industry. Supervised photography and production of 64-page book and dozens of celebrity-signed framed print programs and related online and printed marketing materials resulting in $950k in sales over two years.
Tesla Motors Apparel (2008)
Design, production, and supervision of manufacturing of apparel program for dealer showrooms and web retail sales. $50k account.
2003-2010
Preggers n’ Proud.com, Santa Barbara, CA
Co-owner of successful maternity apparel website launch. Managed all interface and product design, advertising and celebrity tie-in marketing, which resulted in zero to $200k sales growth in first 28 months. All HTML and CSS coding and editing, email marketing,
and manufacturing supervision.
2001-2005
Silverander Communications
Senior Designer for full service design and advertising agency with primarily education and engineering sector accounts. Handled interface and web design, extensive photography and photo research, and book cover and catalog design/production. Clients included
Grolier USA, Greenwood Publishing, Sage Publishing, ABC-CLIO, CMC Rescue, Pacifica Institute, and University of California.
Accomplishments included:
Greenwood/ABC-CLIO Publishing (2002-2005)
Design and production of hundreds of book jackets for large publishing houses and extensive catalog design over four year period. Created streamlined pre-press flow with remote printers resulting in smooth product flow, reduced costs and highest
level product quality for both publishing clients.
CMC Rescue Products
Design and production of annual catalogs that included hundreds of pages of product photography. These catalogs directly enhanced CMC’s status as the premier emergency services product manufacturer and contributed to market share growth. $300k annual account.
1996-2000
Portofino/Flavia Group
Design Director for high-volume international publishing and licensing agency. Directed design staff of 6-12, and hired and supervised freelancers, illustrators, and photographers. Design of highly decorative merchandise programs including books, journals, home furnishings, textiles, photographic and illustrative card lines, specialty gift items, photo albums, and mass market
paper products.
High profile retail lines included:
Kinko’s Paper Center
Design and production of pre-printed stationery program for Kinko’s chain that contributed significant profit growth in over 150 Kinko’s stores nationwide. 80+ multi-piece SKU’s designed during three year period.
Portofino Gift Brands
Design and brand development of five European-styled product merchandise programs positioned against Chronicle Books and Marcel Shurman for retailers such as Barnes & Noble and other upscale gift outlets. Managed detailed production of elaborate six-color die-cut, foil-stamped artwork and die mechanicals.
Thorough understanding of XHTML, CSS, FLASH, current web standards and “best practices”
Strong organizational, time management, and problem-solving skills. Ability to multi-task and quickly adjust to changing priorities and critical deadlines
Expert level proficiency with Adobe Creative Suite (Photoshop®, Illustrator®, Acrobat®, InDesign®, and Dreamweaver®)
Strong knowledge of Microsoft Office Suite (Word®, Excel®,
Expert level knowledge of pre-press and print production
Excellent written, verbal, and interpersonal communication skills
Ability to deliver high quality design solutions from concept through completion including print ads, web banners, email marketing, marketing collateral, micro web sites, landing pages, direct mail, retail POP, packaging, newsletters, blogs, presentations, and tradeshow materials.
E X P E R I E N C E
2005-2010
ArteHouse® Product Development
Art Director for unique art products marketer and publisher. Helped drive the company growth through affinity brand product development with multiple Fortune 500 licensors including Ford Motor, Fender Guitar, Dodge, GM, Chrysler, Tesla Motors, and Primedia Group.
Personally handled the design and manufacturing supervision of OEM and retail products manufactured domestically and in China; design and production of all marketing materials, catalogs and advertising campaigns; website interface design and e-store shell development; supervision of design and production staff; graphics standards development; and management of 30,000+ high-end image database and assorted vintage art collections.
Examples of high profile projects recently completed:
Harley-Davidson Museum Retail Store, Milwaukee (2008)
Planogramming, design, and production of apparel and art product
for 1300 sq. ft. retail space for the museum grand opening. Design and manufacturing supervision of premium men and women’s shirts,
hats, and custom wool sweaters manufactured by Lucky Brand® in
USA facilities. Design and development of 115 various wood, canvas, and framed art products that contributed to a successful grand opening and high client satisfaction for this $300k account.
Ducati USA Shopgear® Apparel (2006-2008)
Design and supervision of manufacturing of branded OEM apparel for Ducati dealer showrooms in bi-annual catalog and tradeshow cycle. Designed and updated all related websites, catalogs, email
campaigns, tradeshow materials, and related marketing materials. The design execution of this program resulted in lowered dealer network costs, improved product quality, enhanced brand visibility and high client satisfaction for this $200k account.
All Posters - Lithography (2005-2009)
Personally created art and supervised lithographic offset manufacturing of hundreds of high quality art posters for the largest online art retailer All Posters.com resulting in lowered costs, reduced misprints and exceptional quality product, $1.2 million annual account.
Artehouse® Storefront Generator (2006-2008)
Planning, layout, and user design development for $650k "web storefront generator software" linked to 50,000+ image database that features user framing options and back-end tracking capabilities. Visual design of dozens of affinity-branded front-end shells for licensors including Fender Guitar, Bed, Bath & Beyond, Air Age Media, General Motors, Ford Motor, Primedia Group, Dodge, Chrysler, and Ducati.
Wood Sign Division Launch (2007-2008)
Supervised the design and product development of 300 exquisite customizable wood signs for wholesale gift market in nine month period. Art directed thematic categories, art acquisitions, product design, and all marketing materials, resulting in over $480k wholesale sales in first year. Extensive 64+ page catalog design and production in five week cycles.
Ford Motor/Shelby Automotive (2006-2008)
Launched a series of collectable sales enhancement products for automotive industry. Supervised photography and production of 64-page book and dozens of celebrity-signed framed print programs and related online and printed marketing materials resulting in $950k in sales over two years.
Tesla Motors Apparel (2008)
Design, production, and supervision of manufacturing of apparel program for dealer showrooms and web retail sales. $50k account.
2003-2010
Preggers n’ Proud.com, Santa Barbara, CA
Co-owner of successful maternity apparel website launch. Managed all interface and product design, advertising and celebrity tie-in marketing, which resulted in zero to $200k sales growth in first 28 months. All HTML and CSS coding and editing, email marketing,
and manufacturing supervision.
2001-2005
Silverander Communications
Senior Designer for full service design and advertising agency with primarily education and engineering sector accounts. Handled interface and web design, extensive photography and photo research, and book cover and catalog design/production. Clients included
Grolier USA, Greenwood Publishing, Sage Publishing, ABC-CLIO, CMC Rescue, Pacifica Institute, and University of California.
Accomplishments included:
Greenwood/ABC-CLIO Publishing (2002-2005)
Design and production of hundreds of book jackets for large publishing houses and extensive catalog design over four year period. Created streamlined pre-press flow with remote printers resulting in smooth product flow, reduced costs and highest
level product quality for both publishing clients.
CMC Rescue Products
Design and production of annual catalogs that included hundreds of pages of product photography. These catalogs directly enhanced CMC’s status as the premier emergency services product manufacturer and contributed to market share growth. $300k annual account.
1996-2000
Portofino/Flavia Group
Design Director for high-volume international publishing and licensing agency. Directed design staff of 6-12, and hired and supervised freelancers, illustrators, and photographers. Design of highly decorative merchandise programs including books, journals, home furnishings, textiles, photographic and illustrative card lines, specialty gift items, photo albums, and mass market
paper products.
High profile retail lines included:
Kinko’s Paper Center
Design and production of pre-printed stationery program for Kinko’s chain that contributed significant profit growth in over 150 Kinko’s stores nationwide. 80+ multi-piece SKU’s designed during three year period.
Portofino Gift Brands
Design and brand development of five European-styled product merchandise programs positioned against Chronicle Books and Marcel Shurman for retailers such as Barnes & Noble and other upscale gift outlets. Managed detailed production of elaborate six-color die-cut, foil-stamped artwork and die mechanicals.